Reading Time: 3 minutes
Fleet Platform

Your Brand, Every Touchpoint

Customize notifications and tracking pages with your logo, colors, and messaging.
Create a professional, consistent experience that builds customer trust.

Branding & Customization, Zeo Route Planner
  • 100%

    White-label capable

  • 3

    Customization areas

  • Pro

    Professional appearance

3 Ways to Brand
Your Customer Experience

Make every customer touchpoint feel like your company

  • Frame 1707478314 18 1, Zeo Route Planner

    Message Templates

    Create custom message templates for every notification type. Use dynamic variables for personalization.

    • Custom SMS message text
    • Email subject and body templates
    • Dynamic fields (name, ETA, etc.)
    • Multiple templates per trigger
    • A/B test different messages
  • Frame 1707478314 19 1, Zeo Route Planner

    Visual Branding

    Add your logo and brand colors to customer-facing pages. Tracking portals and emails match your identity.

    • Upload company logo
    • Set primary brand color
    • Custom email header/footer
    • Branded tracking page
    • Professional appearance
  • Frame 1707478314 20 2, Zeo Route Planner

    Localization

    Communicate with customers in their language. Support for multiple languages across all notifications.

    • Multi-language templates
    • Per-customer language setting
    • Localized date/time formats
    • Currency and unit preferences
    • Regional compliance support

See the Difference Branding Makes

Transform generic notifications into professional customer communications.

Generic Notification

Your order is on the way. Track here: zeo.link/abc123

Branded Notification

Hi Sarah! Your Fresh Blooms delivery is 15 mins away. 🌸 Your driver Mike will arrive by 2:30 PM. Track live: freshblooms.zeo.link/abc123

Personalization That Builds Trust

Customers respond better to messages that feel personal. Branded communications:

  • Build recognition and trust
  • Feel less like spam
  • Reinforce your brand with every touchpoint
  • Create professional, polished impression
  • Differentiate from competitors

Generic vs.
Branded Communications

The impact of customization on customer experience

Branding & Customization, Zeo Route Planner
Generic Messages

 

  • Looks like spam or automated text
  • No brand recognition
  • Impersonal, transactional feeling
  • Customers may ignore or delete
  • Missed branding opportunity

Branding & Customization, Zeo Route Planner
Branded Messages

 

  • Immediately recognized as your company
  • Builds trust and credibility
  • Warm, personalized experience
  • Higher open and engagement rates
  • Consistent brand impression

How Businesses Use Branding

Create memorable customer experiences across industries

DELIVERY

Premium Gift Delivery

A luxury gift company customizes notifications with elegant messaging and their signature purple branding. “Your specially wrapped gift is arriving soon” matches the premium unboxing experience customers expect.

FIELD SERVICE

Home Services Company

A home services franchise uses branding to reinforce their professional image. Notifications include the technician’s name and photo, matching their “trusted neighbor” brand positioning.

Group 1707478361, Zeo Route Planner

Make Every Message Yours

Customize notifications and tracking pages to match your brand

Group 1707478363, Zeo Route Planner

Zeo Questionnaire

Frequently
Asked
Questions

Know More

Branding & Customization

What branding elements can I customize?

You can add your logo (displayed on tracking pages and emails), set your brand color (used for buttons and highlights), customize all notification message text, and use tracking links on Route Management & Fleet Managemen.

Can I use different branding for different services?

Currently, Zeo supports a single brand profile per account. Your logo and brand color will be applied consistently across all notifications and tracking pages.

What dynamic variables are available?

Templates support variables including: customer name, driver/technician name, ETA, stops remaining, tracking link, order number, and custom fields you've added to stops. Variables auto-populate when messages send.

Is branding available on all plans?

Branding and customization features are available on Route Management & Fleet Management. Basic message customization is included, with logo branding and full visual customization available on all three plans.

What branding options does Zeo offer?

Zeo lets you customize branding elements like logo, colors, and message templates to reflect your company’s identity.

Can I customize customer update messages?

Yes. Message templates for emails and SMS can be customized with your brand tone and style.

Does branding apply to tracking links?

Absolutely. Customer tracking links and notification pages can carry your brand look and feel.

Can I control branding per business unit or team?

Yes. Branding can be configured for specific teams, regions, or business units if needed.

Does branding affect system emails?

Yes. System-generated emails like confirmations or alerts can display your logo and colors.

Is template customization easy without coding?

Yes. Branding settings are accessible via the dashboard and do not require technical expertise.

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