How can route management software improve your company’s bottom line?

Route Management With Zeo Route Planner 1, Zeo Route Planner
Reading Time: 6 minutes

In this post, we’re going to look at how your small businesses can improve their bottom line (i.e., reduce costs and increase revenue) using our route management software, Zeo Route Planner, specifically focusing on creating the best delivery routes, monitoring drivers progress, and utilizing proof of delivery.

In the past years, more small businesses have added local delivery to the services they offer for various reasons, not all of which are related to COVID-19 lockdown restrictions. Some restaurants have opted out of services like Postmates, Uber Eats, and DoorDash because of high fees that cut deep into their bottom line. Businesses outside of the restaurant industry have also moved away from using third-party delivery services. Instead, they’re creating their own in-house delivery teams with the help of route planning software. This has let companies keep their doors open and retain employees during the COVID-19 stay-at-home orders.

Plus, an in-house delivery team allows companies to maintain the same customer service level that they perfected in their brick-and-mortar locations instead of outsourcing it to delivery drivers outside of their organization who might not have the same standards. Finally, to cope with COVID-19, proactive B2B and wholesale businesses have added a direct-to-consumer (D2C) option to their online store to help offset revenue losses by most of their distributors, reducing orders. As small businesses navigate a world altered by COVID-19, where customers are more motivated to shop from home, offering local delivery is likely to remain a key part of running a profitable business.

If you manage a team of drivers or you are an individual driver and want a simple, cost-effective way to keep track of them (while making their routes more efficient), download and try the Zeo Route Planner for free

How route management software can help your business

At first glance, small business owners might think route management software is likely to be overkill for their needs, like it’s something that’s needed exclusively for enterprise-level fleet management and dispatchers and not something that can benefit local businesses.

But based on conversations we’ve had with actual business owners, it’s clear that using a route planning solution and delivery management system has increased profitability in at least three ways:

  1. By optimizing delivery routes: Now, businesses can save on fuel costs and labor costs.  Plus, they can make more deliveries in a given day.
  2. By monitoring routes in progress: Route monitoring saves you time by making it easy to update a customer on their order’s latest ETA. This way, you don’t have to call your drivers to get an update on their progress, saving you and your driver’s time.
  3. By capturing proof-of-delivery: Proof-of-delivery helps streamline communication between you, your delivery driver, and your customer. Using a proof of delivery, you can have a customer sign for their delivery, or your driver can take a photo of where they left the package.

How can optimized delivery routes help you to save time and money

One of the biggest challenges of adding local delivery to your business is figuring out how to plan your deliveries. Most of the businesses we work with are currently seeing an increase in direct-to-consumer delivery, which means they’re delivering new addresses every day.

Because of this, they can’t create one route and stick with it. They need a flexible way of handling deliveries to any address. This requires a route optimization tool.

Without route optimization, you’re going to see your new delivery process cutting into your bottom line due to two specific reasons:

  1. On the route planner side: Planning a route on your own takes time, and you’re never completely sure if the route you planned is, in fact, the best route (i.e., there could be a quicker route that you’re not seeing). The longer you spend planning an efficient route, the less time you’re able to spend running your business.
  2. On the delivery execution side: The less optimized the route, the longer the route’s drive time. If your drivers are hourly, then this means you’re paying your drivers more per order. By creating an optimal route, you can increase your driver’s bandwidth.

Read more about our features and how we are helping drivers and small business grow here.

How can Zeo Route Planner’s route optimization help you save hours

It’s easy to see why local businesses quickly realize that they need something more sophisticated than Google Maps to refine their delivery operations. Route planning on your own takes too long and is too inefficient to be a sustainable process.

Part of what makes route planning so time-consuming is handling all relevant information for your orders, such as customer name, address, and products purchased.

How can route management software improve your company’s bottom line?, Zeo Route Planner
Using Zeo Route Planner route optimization to save time and money

With Zeo Route Planner, we set it up for you, so you can download your customer orders out of your online store as an Excel file (or CSV file) and then upload that file directly into Zeo Route Planner. You can also use QR code scan, image capture to load the addresses.

But we also make manual entry quick and efficient by using the same auto-complete feature that Google Maps uses when you’re typing in an address. This makes it easy for drivers to add last-minute delivery stops directly on their mobile devices. Plus, the Zeo Route Planner mobile app works with both iOS and Android operating systems.

Benefits of route monitoring in route management software

Route management software does more than optimize your daily routes. Businesses also benefit from route monitoring, allowing the HQ team to track a driver’s real-time progress along the route.

When we built our route monitoring feature, we knew we wanted to show where your driver was within the context of their whole route. GPS tracking isn’t that helpful by itself when trying to figure out when a driver will complete a specific stop.

How can route management software improve your company’s bottom line?, Zeo Route Planner
Using route monitoring with Zeo Route Planner to increase profits

For example, even if you know the cross streets of where your driver currently is, you don’t know if they’ve had to skip a stop or take a detour because of traffic. But by knowing where the driver is within the route’s context, you know which stop they just completed and where they’re heading next.

This tool is helpful for a variety of reasons. If a customer reaches out to your store and inquiries about their delivery, you don’t have to take their information, hang up, and call the driver. Instead, it can save you and your driver time by looking at the route in progress on your desktop.

How to use Proof-of-Delivery to save money

Our mobile app lets drivers obtain proof-of-delivery. The customer can sign for the package with their finger on the driver’s smartphone or, if you’re focusing on contactless delivery, the driver can leave the package in a secure spot and snap a photo. The photo is automatically uploaded to the Zeo Route Planner web app, from where you can review it back at HQ.

How can route management software improve your company’s bottom line?, Zeo Route Planner

This way, if a customer calls and says they didn’t get their delivery, you can reference the photo and direct the customer to where they can find their parcel.

If you want to run your business and use delivery as an option to boost revenue, and not drain your payroll then, download and try the Zeo Route Planner for free.


Towards the end, we would like to say that a route management application can help you increase profits in your business, and with the help of the Zeo Route Planner app, you can achieve greater heights in your last mile business. Due to the COVID-19 pandemic, we have seen a sudden shift to the D2C model, and thus it has become equally important to use the route planner, which can help your drivers.

With Zeo Route Planner’s help, you will get the benefit to load all your addresses through various methods such as manual typing, spreadsheet import, QR code scanning, image capture. You get the option to track your drivers using our web app and get the feature of recipient notification through which you can inform your customers about the packages. With our best in class proof of delivery, you can keep your customers informed about the packages’ delivery and keep track of the deliveries completed.

To sum, you get the complete package with Zeo Route planner to manage your delivery process, and with the help of the features provided by our app, you can definitely raise your revenues.

In This Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Join our newsletter

Get our latest updates, expert articles, guides and much more in your inbox!

    By subscribing, you agree to receive emails from Zeo and to our privacy policy.

    Zeo Blogs

    Explore our blog for insightful articles, expert advice, and inspiring content that keeps you informed.

    Drawing Radius and Circles on Google Maps: A Complete Guide

    Reading Time: 3 minutes Efficient route planning is essential for many businesses, from logistics to catering services. Knowing the exact reach of your services

    Adding Multiple Destinations on Google Maps: Tips and Tricks

    Reading Time: 4 minutes Navigating through multiple destinations on Google Maps efficiently can be a daunting task, especially when you’re trying to optimize your

    Advanced Google Maps Tips for Route Planning, Zeo Route Planner

    Advanced Google Maps Tips for Route Planning

    Reading Time: 3 minutes Efficient route planning is more than just finding the shortest path from point A to point B for efficient travel;

    Zeo Questionnaire


    Know More

    How to Create Route?

    How do I add stop by typing and searching? Web

    Follow these steps to add a stop by typing and searching:

    • Go to Playground Page. You will find a search box in top left.
    • Type in your desired stop and it will show search results as you type.
    • Select one of the search results to add the stop to list of unassigned stops.

    How do I import stops in bulk from an excel file? Web

    Follow these steps to add stops in bulk using an excel file:

    • Go to Playground Page.
    • In top right corner you will see import icon. Press on that icon & a modal will open.
    • If you already have an excel file, press the “Upload stops via flat file” button & a new window will open up.
    • If you don’t have an existing file, you can download a sample file and input all your data accordingly, then upload it.
    • In the new window, upload your file and match the headers & confirm mappings.
    • Review your confirmed data and add the stop.

    How do I import stops from an image? Mobile

    Follow these steps to add stops in bulk by uploading an image:

    • Go to Zeo Route Planner App and open On Ride page.
    • Bottom bar has 3 icons in left. Press on image icon.
    • Select the image from gallery if you already have one or take a picture if you don’t have existing.
    • Adjust the crop for the selected image & press crop.
    • Zeo will automatically detect the addresses from the image. Press on done and then save & optimize to create route.

    How do I add a stop using Latitude and Longitude? Mobile

    Follow these steps to add stop if you have Latitude & Longitude of the address:

    • Go to Zeo Route Planner App and open On Ride page.
    • You will see a icon. Press on that icon & press on New Route.
    • If you already have an excel file, press the “Upload stops via flat file” button & a new window will open up.
    • Below search bar, select the “by lat long” option and then enter the latitude and longitude in the search bar.
    • You will see results in the search, select one of them.
    • Select additional options according to your need & click on “Done adding stops”.

    How do I add a using a QR Code? Mobile

    Follow these steps to add stop using QR Code:

    • Go to Zeo Route Planner App and open On Ride page.
    • You will see a icon. Press on that icon & press on New Route.
    • Bottom bar has 3 icons in left. Press on QR code icon.
    • It will open up a QR Code scanner. You can scan normal QR code as well as FedEx QR code and it will automatically detect address.
    • Add the stop to route with any additional options.

    How do I delete a stop? Mobile

    Follow these steps to delete a stop:

    • Go to Zeo Route Planner App and open On Ride page.
    • You will see a icon. Press on that icon & press on New Route.
    • Add some stops using any of the methods & click on save & optimize.
    • From the list of stops that you have, long press on any stop that you want to delete.
    • It will open window asking you to select the stops that you want to remove. Click on Remove button and it will delete the stop from your route.