Kukonzekera kwa gawo lazogulitsa ndi gawo lofunikira kwambiri pakugulitsa bwino. Zimakhudzanso kugawa msika m'magawo osiyanasiyana ndikuyika oyimira malonda kumaderawo. Njirayi imawonetsetsa kugawidwa kwazinthu moyenera, kukhathamiritsa kwamakasitomala, komanso kukulitsa kuthekera kogulitsa.
Mu blog iyi, tiwona kufunikira kokonzekera malo ogulitsa ndikupereka njira zothandiza kuti tipange dongosolo lolimba la magawo ogulitsa.
Kodi Sales Territory Planning ndi chiyani? N'chifukwa Chiyani Mukufunikira Imodzi?
Kukonzekera kwa madera ogulitsa kumatanthauza kugawa msika m'madera kapena magawo amakasitomala ndikugawa ogulitsa kugawo lililonse. Zimathandizira mabungwe kuyendetsa bwino zogulitsa zawo, kuzindikira mwayi womwe ungakhalepo, ndikuupereka kwa ogulitsa oyenera. Dongosolo lokonzedwa bwino la gawo la malonda limatsimikizira kuti ogulitsa amatha kuyang'ana kwambiri malo omwe apatsidwa, kupanga ubale wolimba ndi makasitomala, ndikukwaniritsa bwino zomwe akufuna.
Dongosolo la gawo la malonda ndilofunika pazifukwa zingapo. Choyamba, zimathandizira mabungwe kukhathamiritsa momwe amagulitsira popereka nthumwi kumadera enaake kutengera komwe ali, kuchuluka kwamakasitomala, komanso kuthekera kwa msika. Izi zimawonetsetsa kuti makasitomala onse akulandira chisamaliro chokwanira ndikuchepetsa chiopsezo cha kuphatikizika koyeserera kapena kunyalanyaza mwayi womwe ungakhalepo.
Kuonjezera apo, ndondomeko ya gawo la malonda imathandizira kugawidwa kwazinthu. Pofotokoza momveka bwino madera, mabungwe amatha kugawa zinthu monga nthawi, bajeti, ndi ogwira ntchito moyenera.
Momwe Mungapangire Pulani Yogulitsa Malo Olimba?
Kupanga dongosolo lolimba la gawo lazogulitsa kumafuna kulingalira mozama pazinthu zosiyanasiyana komanso njira yabwino. Nawa masitepe 6 ofunikira kuti mupange dongosolo labwino la gawo la malonda:
- Ganizirani Zinthu Zosiyanasiyana Kuti Mutanthauzire Msika Wanu: Unikani msika wanu ndikupeza zinthu zofunika kwambiri zomwe zimakhudza kukonzekera gawo lanu. Zinthu izi zingaphatikizepo malo, kuchuluka kwamakasitomala, kukula kwa msika, mpikisano, komanso momwe makampani amagwirira ntchito. Pomvetsetsa zinthu izi, mutha kufotokozera malire amsika wanu ndikuzindikira kuchuluka ndi kukula kwa madera ofunikira.
- Unikani Ubwino wa Akaunti: Unikani mtundu wamaakaunti amakasitomala m'gawo lililonse lomwe lingakhalepo. Ganizirani zinthu monga mwayi wopeza ndalama, kukhulupirika kwamakasitomala, kuthekera kwakukula, komanso kufunikira kwaukadaulo. Kusanthula uku kudzakuthandizani kuzindikira maakaunti amtengo wapatali ndikugawa oyimira anu omwe akuchita bwino kwambiri.
- Unikani Ubwino wa Territory: Onani kukongola ndi kuthekera kwa gawo lililonse. Zinthu zomwe ziyenera kuganiziridwa zingaphatikizepo kukula kwa msika, kukula, kuchuluka kwamakampani, komanso mpikisano. Kuunikaku kudzakuthandizani kugawa chuma moyenera, kuyang'ana kwambiri madera omwe akukula kwambiri.
- Khazikitsani Zolinga za Kukula: Khazikitsani zogulitsa zenizeni za gawo lililonse kutengera zomwe msika ungakwanitse, mbiri yakale, ndi zolinga za bungwe. Onetsetsani kuti zolingazo ndizovuta koma zomwe zingatheke, kulimbikitsa gulu lanu lamalonda kuti liyesetse kuchita bwino.
- Konzani Njira: Pangani dongosolo lachidule la gawo lililonse, kufotokoza zolinga zenizeni, ntchito zazikulu, ndi njira zogulitsira. Njirayi ikuyenera kugwirizana ndi malonda anu onse ndi zolinga zanu zamabizinesi poganizira mawonekedwe ndi zosowa za gawo lililonse.
- Tsatani ndi Kuunikanso Zotsatira: Tsatani nthawi zonse ndikuwunika momwe malo anu amagulitsira. Kusanthula uku kukuthandizani kuzindikira madera omwe mungasinthire, kuyeretsa njira zanu zogulitsira, ndikusintha zofunikira kuti muwonjezere kuchita bwino kwa malonda.
Werengani zambiri: Malo Osungiramo Malo: Konzani Bwino Ndikusunga Ndalama.
Kufunika kwa Sales Territory Management
Kuwongolera kogwira mtima kwa gawo lazogulitsa kumapereka zabwino zambiri kwa mabungwe:
- Kupititsa patsogolo kwa Makasitomala: Popereka odzipatulira ogulitsa kumadera ena, mabungwe amatha kupereka chidwi kwa makasitomala.
- Kugawa Zothandizira Moyenera: Kukonzekera kwa magawo ogulitsa kumakulitsa kugawa zinthu monga nthawi, bajeti, ndi ogwira ntchito. Imawonetsetsa kuti ogulitsa amayang'ana kwambiri magawo omwe apatsidwa, kuchepetsa nthawi yoyenda ndikuwongolera bwino.
- Malonda Omwe Akuwafunira: Ndi madera odziwika bwino, oyimira malonda amatha kukhala ndi chidziwitso chambiri chamsika ndikusintha zoyesayesa zawo zogulitsa kuti zikwaniritse zosowa ndi zomwe makasitomala amakonda m'madera awo.
- Kayendetsedwe Mwachangu: Kukonzekera kwa madera ogulitsa kumathandiza mabungwe kuti aziika zolinga zomveka bwino m'gawo lililonse. Izi zimathandizira kutsata bwino magwiridwe antchito, kuyankha, komanso kasamalidwe kolimbikitsa.
- Chizindikiritso cha Mwayi: Dongosolo lokwanira la magawo ogulitsa limathandizira kuzindikira mwayi wamsika womwe sunagwiritsidwe ntchito, madera omwe angathe kukulirakulira, komanso madera omwe akukula kwambiri. Pomvetsetsa mawonekedwe apadera a gawo lililonse, mabungwe amatha kugwiritsa ntchito mwayiwu ndikuyendetsa kukula kwa ndalama.
Werengani zambiri: Reverse Logistics: Mitundu, Magawo, Ubwino, Makampani Apamwamba.
Limbikitsani Mapulani Olimba Kuti Muchitire Umboni Kukula Kokhazikika
Kukonzekera kwa madera ogulitsa ndi gawo lofunikira la njira yopambana yogulitsa. Zimathandizira mabungwe kukhathamiritsa kufalikira kwa malonda, kugawa chuma moyenera, komanso kukulitsa mwayi wogulitsa.
Kuwongolera kogwira mtima kwa gawo lazogulitsa kumabweretsa kukhathamiritsa kwamakasitomala, kugawa bwino kwazinthu, zoyeserera zomwe mukufuna kugulitsa, kasamalidwe koyenera kantchito, komanso kuzindikira mwayi wabwinoko.
Kuyika nthawi ndi khama pokonzekera malo ogulitsa ndi njira yabwino yomwe ingabweretse zotsatira zazikulu ndikuthandizira kuti gulu lanu liziyenda bwino.
Pomaliza, ntchito yokonza njira ndi kasamalidwe ka zombo ndizofunikira kwambiri mubizinesi iliyonse masiku ano. Ngati mukuyang'ana zida zapamwamba kuti musamalire zotumiza zomaliza, perekani kukhathamiritsa kwanjira, komanso kuthandizira pakuwongolera magalimoto ndi madalaivala - lingalirani zomwe tapereka, Zeo Mobile Route Planner & Zeo Route Planner for Fleets.
Kuti mudziwe zambiri, sungani chiwonetsero chaulere lero!
