Chodabwitsa chatsopano chikufika pakatikati pa malo ogulitsa omwe akusintha nthawi zonse, pomwe mawonekedwe a digito ndi mawonekedwe amalumikizana: Dinani ndi Mutondo. Njira yatsopanoyi imaphatikiza kumasuka kwa kugula pa intaneti ndi chidziwitso cham'masitolo ogulitsa kuti apereke zambiri komanso zochititsa chidwi zogula. Mubulogu iyi, tikhala mozama kudziko la Click and Mortar, tikuphunzira za mapindu ake apadera komanso momwe angakwezere bizinesi yanu yogulitsa.
Kodi Click & Mortar ndi chiyani?
Dinani ndi Mortar, kapena "Omnichannel Retailing," ndi mgwirizano wamakhalidwe achikhalidwe cha njerwa ndi matope komanso malo a digito. Ikuphatikiza kukhalirana kogwirizana kwa malo ogulitsira komanso nsanja zapaintaneti, kupatsa ogula ufulu wosinthana pakati pa madera onsewa mosasunthika.
Zimasiyana bwanji ndi Brick & Mortar?
Pomwe mabizinesi a Njerwa ndi Mutondo amangotenga malo enieni, mabizinesi a Dinani ndi Mutondo amalumikizana madera onse akuthupi ndi digito. Kuphatikizika kosunthikaku kumamasulira kuzinthu zambiri zogulira zomwe zimakhala ndi zokonda zosiyanasiyana za ogula amakono.
Kodi Ubwino Wakudina & Mortar Business Model ndi Chiyani?
Kuphatikizika kwa malo ogulitsira ndi nsanja zapaintaneti kumapereka maubwino osiyanasiyana kwa eni mabizinesi ndi ogula, monga:
- Kufikira Kwambiri: Dinani ndi Mortar tsegulani zitseko zamakasitomala ambiri komanso osiyanasiyana. Pokhazikitsa kupezeka pa intaneti, mumadutsa malire a malo, ndikupangitsa kuti malonda anu azifikiridwa ndi makasitomala omwe sangalowe m'sitolo yanu.
- Kupepuka komanso Kusinthasintha: Kukongola kwa Click and Mortar kwagona mu kuphweka kwake. Makasitomala amatha kuyang'ana zomwe mumapereka pa intaneti, kupanga zisankho zodziwika bwino, ndikupita kukalipira kunyumba kwawo. Kuphatikiza apo, mwayi wosankha zonyamula m'sitolo kapena zobweretsera tsiku lomwelo zimapatsa omwe akufuna kusangalatsidwa posachedwa.
- Makonda: Dinani ndi Mortar kulola kukhudza kwamunthu. Pogwiritsa ntchito zambiri zamakasitomala, mutha kuwongolera malingaliro ogwirizana, kuchotsera kwapadera, ndi kukwezedwa kwaumwini, kukulitsa ubale wolimba wamakasitomala ndikulimbikitsa kukhulupirika kwamtundu.
- Malingaliro Oyendetsedwa ndi Data: Mbali ya digito ya Click and Mortar imakupatsirani chidziwitso chamtengo wapatali. Kusanthula zochitika zapaintaneti, machitidwe amakasitomala, ndi momwe amagulira zimakupatsirani malingaliro oyendetsedwa ndi data omwe angatsogolere kasamalidwe ka zinthu, kuwongolera njira zotsatsa, ndi kukhathamiritsa zoperekedwa.
- Kusasinthasintha Kwamtundu: Chithunzi chosasinthika pamapulatifomu apaintaneti komanso osapezeka pa intaneti chimalimbikitsa kukhulupirirana ndi kudalirika pakati pa makasitomala. Kugwirizana kumeneku kumalimbitsa chizindikiritso cha mtundu wanu, kumathandizira kukhulupirika kwamakasitomala, ndikukhazikitsa bizinesi yanu ngati yodziwika komanso yodziwika bwino pamsika.
- Kukhathamiritsa kwa Inventory: Kuphatikizika kwa Click ndi Mortar kumabweretsa kasamalidwe koyenera ka zinthu. Ndi data yeniyeni yomwe muli nayo, mutha kukhala ndi malire pakati pa masheya, kuchepetsa chiwopsezo chochulukirachulukira kapena kutha kwazinthu zodziwika bwino.
Werengani zambiri: Njira 5 Zapamwamba Zapamwamba Zotumizira Malonda Mu 2023.
Kodi Kukhazikitsa Dinani & Mortar Kungakuthandizeni Bwanji Bizinesi Yanu?
Kukhazikitsa njira yatsopano ngati Click & Mortar imaphatikiza zabwino zonse zapadziko lonse lapansi ndipo kungathandize kukweza bizinesi yanu bwino:
- Limbikitsani Kutsatsa kwa Omnichannel: Kupambana kwa symphony kumayamba ndi njira yotsatsira yolumikizana yomwe ikuyenda pa intaneti komanso pa intaneti. Landirani mphamvu zamawayilesi ochezera, konzekerani maimelo okakamiza, ndikuwongolera zochitika za m'sitolo zomwe zimagwirizana ndi nyimbo zamtundu wanu. Kuphatikiza zoyesayesa izi kumapanga symphony yomwe imagwirizana ndi makasitomala panjira zosiyanasiyana. Ma crescendo a digito amathandizirana ndi analogi, ndikupanga kulumikizana kozama komanso kosaiwalika ndi omvera anu.
- Pangani Inventory System: Symphony imayenda bwino pakulondola komanso kulumikizana, ndipo makina ophatikizika azinthu amagwira ntchito ngati kondakitala, kuwonetsetsa kuti noti iliyonse ikuseweredwa mosalakwitsa. Ndi mawonekedwe anthawi yeniyeni mumisika yanu yapaintaneti komanso m'masitolo ogulitsa, mumapeza mgwirizano pakati pa zomwe mukufuna ndi zomwe mukufuna. Kuyimba uku kumapangitsa kuti magwiridwe antchito azigwira bwino ntchito, kumachepetsa kuwerengera mochulukira, komanso kumachepetsa kuchepa kwazinthu. Chotsatira? Kugula kogwirizana komwe makasitomala amatha kuwunika molimba mtima zomwe mwapereka, pafupifupi kapena pamaso panu.
- Gwiritsani Ntchito Njira Yabwino ya POS: Dongosolo la Point of sale (POS) limagwira ntchito yofunika kwambiri pamabizinesi ogulitsa. Dongosolo lolimba la POS limatsekereza kusiyana pakati pa zochitika za digito ndi zakuthupi, ndikuwongolera zolipira zosalala komanso zogwira mtima. Kaya kasitomala amalize kugula pa intaneti kapena m'sitolo, nyimbo yamalondayo imakhalabe yosasinthasintha komanso yaphokoso. Kulumikizana kumeneku kumakweza kukhutitsidwa kwamakasitomala ndikumakulitsa chidaliro, kumawonjezera luso lawo lonse ndikulimbikitsa kubwerezabwereza.
- Kutumiza Kosalala & Kubwerera: Nyimbo iliyonse yamalonda imakumana ndi cadence ya kutumiza ndi kubwerera. Kuyambitsa Zeo Route Planner, chida chapamwamba chomwe chimasinthiratu kasamalidwe ka zotumiza ndi zobwerera. Monga momwe kondakitala amawonetsetsa kuti cholembera chilichonse chikuchitidwa mosalakwitsa, Zeo imayendetsa njira zoperekera bwino, kukonza ndandanda yobweretsera ndikuchepetsa nthawi yamayendedwe. Kuonjezera apo, imagwirizana ndi zomwe zimabwereranso, kuwongolera ndondomeko komanso kupititsa patsogolo kukhutira kwamakasitomala. Chida ichi chimatsimikizira kuti cholemba chilichonse paulendo wamakasitomala chimaperekedwa molondola komanso bwino, ndikusiya kukhutitsidwa kosatha.
Werengani zambiri: Kuwongolera Njira Zotumizira Malonda Kupyolera mu Mayankho Okonzekera Njira.
Pansi
Dinani ndi Mortar si njira chabe; ndi mphamvu yosintha yomwe imapatsa mphamvu bizinesi yanu yogulitsa malonda kuti iziyenda bwino m'zaka za digito ndikusunga kukhudza kosasinthika kwamunthu pazokumana nazo. Mwa kukumbatira Click and Mortar, mukukonza njira yopita ku tsogolo labwino kwambiri komanso lokhala ndi makasitomala. Mwayi wake ndi wopanda malire, ndipo zotsatira zake ndi zabwino. Landirani Dinani ndi Mortar, ndikutsegula mwayi womwe ungasinthe tsogolo la bizinesi yanu yogulitsa.
Pomaliza, ganizirani kuyang'ana zomwe timapereka kuti mukwaniritse zosowa zanu ntchito zoperekera ndi kasamalidwe ka zombo mogwira mtima. Kuti mudziwe zambiri, buku a kuyimba kwaulere pachiwonetsero lero!
