Into entsha ithola indawo emaphakathi esizindeni esishintsha njalo sokuthengisa, lapho izindawo zedijithali nezomzimba zihlangana khona: Chofoza kanye Nodaka. Leli su lenoveli lihlanganisa ukunethezeka kokuthenga nge-inthanethi nolwazi oluzwakalayo lwezitolo eziphathekayo ukuze kunikeze ulwazi lokuthenga olugcwele noluhehayo. Kule bhulogi, sizongena ngokujulile emhlabeni we-Click and Mortar, sifunda ngezinzuzo zayo ezihlukile nokuthi zingaliphakamisa kanjani ibhizinisi lakho lokudayisa.
Kuyini i-Click & Mortar?
I-Click and Mortar, noma "I-Omnichannel Retailing," iyinyunyana yamasu yezikhungo zendabuko zezitini nodaka kanye nombuso wedijithali. Kuhlanganisa ukuphilisana okuvumelanayo kwezitolo ezibonakalayo nezinkundla eziku-inthanethi, okunikeza abathengi inkululeko yoshintsho phakathi kwezindawo zombili ngaphandle komthungo.
Ihluke kanjani kuBrick & Mortar?
Ngenkathi izikhungo zeBrick ne-Mortar zithatha indawo ebonakalayo kuphela, amabhizinisi okuchofoza kanye ne-Mortar avumelanisa kokubili izindawo ezibonakalayo nezidijithali. Lokhu kuhlanganiswa okuguquguqukayo kuhumushela ekuzizwiseni okubanzi kokuthenga okumumatha okuthandwayo okuhlukahlukene kwabathengi besimanje.
Yiziphi Izinzuzo Zemodeli Yebhizinisi Lokuchofoza & Nodaka?
Ukuhlanganiswa kwezitolo ezibonakalayo nezinkundla eziku-inthanethi kunikeza izinzuzo ezahlukahlukene kubanikazi bamabhizinisi kanye nabathengi, njenge:
- Ukufinyelela Okubanzi: Chofoza bese uvula i-Mortar iminyango eya kumakhasimende amaningi futhi ahlukahlukene ngokwezindawo. Ngokusungula ubukhona be-inthanethi, weqa imingcele yendawo, wenze imikhiqizo yakho ifinyeleleke kumakhasimende okungenzeka angalokothi angene esitolo sakho esiphathekayo.
- Ukusebenziseka kalula nokuvumelana nezimo: Ubuhle beClick and Mortar busezandleni zakho. Amakhasimende angasebenzisa ukunikezwa kwakho ku-inthanethi, enze izinqumo ezinolwazi, futhi aqhubekele ekuphumeni ngokunethezeka kwamakhaya awo. Ngaphezu kwalokho, inketho yokukhetha ukulandwa esitolo noma ukulethwa kosuku olufanayo ibhekelela labo abafuna ukuzanelisa ngokushesha.
- Ukwenza okuthandwa nguwe: Chofoza bese Udaka kuvumela ukuthinta komuntu siqu. Ngokusebenzisa idatha yekhasimende, ungakwazi ukukhetha izincomo ezenzelwe wena, izaphulelo ezikhethekile, namaphromoshini aqondene nawe, uthuthukise ubudlelwano bamakhasimende obuqinile futhi ukhuthaze ukwethembeka komkhiqizo.
- Imininingwane Eqhutshwa Ngedatha: Ingxenye yedijithali ye-Click and Mortar ikuhlomisa ngemininingwane ebalulekile. Ukuhlaziya ukusebenzelana ku-inthanethi, ukuziphatha kwamakhasimende, namaphethini okuthenga kukunikeza umbono oqhutshwa idatha ongaqondisa ukuphathwa kwempahla, ukulungisa amasu okumaketha, nokuthuthukisa ukunikezwa kwemikhiqizo.
- Ukungaguquguquki Komkhiqizo: Isithombe esingaguquki somkhiqizo kuzo zonke izinkundla eziku-inthanethi nezingaxhunyiwe ku-inthanethi sikhuthaza umuzwa wokwethembana nokwethembeka phakathi kwamakhasimende. Lokhu kuvumelana kuqinisa ubunikazi bomkhiqizo wakho, kuqinisa ukwethembeka kwamakhasimende, futhi kusungula ibhizinisi lakho njengamandla abonakalayo futhi ahloniphekile emakethe.
- Ukuthuthukiswa Kwempahla: Ukuhlanganiswa kwe-Click kanye ne-Mortar kuletha ukuphathwa kahle kwe-inventory. Ngedatha yesikhathi sangempela onawo, ungafinyelela ibhalansi ethambile phakathi kwamaleveli esitoko, unciphise ingcuphe yokugcwala ngokweqile noma ukuphelelwa yimikhiqizo edumile.
Funda kabanzi: Imikhuba Emi-5 Ehamba Kakhulu Yokulethwa Kwezitolo Ngo-2023.
Ukufaka Ukuchofoza & Ne-Mortar Kungalisiza Kanjani Ibhizinisi Lakho?
Ukusebenzisa imodeli eqanjiwe efana ne-Click & Mortar kuhlanganisa izinzuzo zayo yomibili imihlaba futhi kungasiza ukuphakamisa ibhizinisi lakho ngempumelelo:
- Khulisa ukumaketha kwe-Omnichannel: I-symphony yempumelelo iqala ngesu lokumaketha elivumelanayo elinqamula izindlela eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Yamukela amandla enkundla yezokuxhumana, yenza imikhankaso ye-imeyili ephoqelelayo, futhi uhlele imicimbi yasesitolo ehambisana nomculo womkhiqizo wakho. Ukuhlanganisa le mizamo kudala i-symphony ehambisana namakhasimende kuzo zonke izindawo zokuthinta ezihlukahlukene. Ama-crescendo edijithali ahambisana nokuvumelana kwe-analog, akha ukuxhumana okujulile nokukhumbulekayo nezilaleli zakho.
- Dala Isistimu Yokusungula: I-symphony iphumelela ngokunemba nokuvumelanisa, futhi isistimu ye-inventory ehlanganisiwe isebenza njengomqhubi, iqinisekisa ukuthi yonke inothi idlalwa ngokungenasici. Ngokubonakala kwesikhathi sangempela kumaleveli wakho wesitoko kuzo zonke izitolo eziku-inthanethi nezingokoqobo, ufinyelela ukulingana okuthambile phakathi kokunikezwayo nokufunwayo. Le orchestration ithuthukisa ukusebenza kahle, inciphisa uhlu lwempahla eyeqile, futhi inciphise ukuphela kwesitoko. Umphumela? Umuzwa wokuthenga ovumelanayo lapho amakhasimende angahlola ngokuzethemba okunikezwayo kwakho, cishe noma mathupha.
- Sebenzisa Isistimu ye-POS Elungile: Uhlelo lwe-point of sale (POS) ludlala indima ebalulekile emabhizinisini okudayisa. Isistimu ye-POS eqinile ivala kalula igebe phakathi kokuthenga kwedijithali nokomzimba, ihlela ukuphuma okushelelayo nokusebenza kahle. Ukuthi ikhasimende liqedela ukuthenga ku-inthanethi noma esitolo, umculo wokwenziwayo uhlala unjalo futhi umnandi. Lokhu kuvumelana kuphakamisa ukwaneliseka kwamakhasimende futhi kwakha ukwethembana, kuthuthukisa ulwazi lwawo lulonke futhi kukhuthaze ukusebenza okuphindayo.
- Ukuthumela Okushelelayo Nokubuyisela: Wonke amaculo okuthengisa ahlangabezana ne-cadence yokuthunyelwa nembuyiselo. Sethula i-Zeo Route Planner, ithuluzi elithuthukisiwe elishuna kahle ukuhanjiswa nokubuya. Njengoba umqhubi eqinisekisa ukuthi inothi ngalinye lenziwa ngokungenasici, i-Zeo ihlela imizila yokulethwa ephumelelayo, ithuthukisa amashejuli okulethwa futhi inciphise izikhathi zokuhamba. Ukwengeza, ivumelanisa ingqikithi yembuyiselo, yenza inqubo ibe lula futhi ithuthukise ukwaneliseka kwamakhasimende. Leli thuluzi liqinisekisa ukuthi yonke inothi ohambweni lwekhasimende ibulawa ngokunemba nangenhlawulo, okushiya ukuzwakala kokwaneliseka okuhlala njalo.
Funda kabanzi: Ukwelula Izinqubo Zokulethwa Kwezitolo Ngokusebenzisa Izixazululo Zokuhlela Umzila.
Ngaphansi
Chofoza futhi Udaka akulona nje isu; kungamandla okuguqula anika amandla ibhizinisi lakho lokudayisa ukuze liphumelele enkathini yedijithali esheshayo kuyilapho ulondoloza ukuthinta komuntu okungenakuthathelwa indawo kokuhlangenwe nakho komuntu siqu. Ngokwamukela ukuchofoza kanye ne-Mortar, uhlela isifundo esibheke kwikusasa eliphelele neligxile kumakhasimende. Amathuba awanamkhawulo, futhi imiphumela iyethembisa. Yamukela i-Click and Mortar, futhi uvule umkhakha wamathuba azobumba impumelelo yesikhathi esizayo yebhizinisi lakho lokudayisa.
Okokugcina, cabanga ukuhlola okunikezwayo kwethu ukuze wenze kahle kwakho imisebenzi yokulethwa futhi ukuphathwa kwemikhumbi ngempumelelo. Ukuze ufunde kabanzi, bhuka a ikholi yedemo yamahhala namuhla!
