Isicwangciso sommandla wentengiso ngumba obalulekileyo wesicwangciso esiyimpumelelo sokuthengisa. Ibandakanya ukwahlula iimarike zibe yimimandla eyahlukeneyo kunye nokwabela abameli bokuthengisa kuloo mimandla. Le ndlela icwangcisiweyo iqinisekisa ulwabiwo olusebenzayo lwezibonelelo, ukhuseleko lwabathengi oluphuculweyo, kunye nokwandisa amandla okuthengisa.
Kule bhlog, siza kuhlolisisa ukubaluleka kokucwangciswa kwendawo yokuthengisa kunye nokubonelela ngamanyathelo asebenzayo ukwakha isicwangciso sommandla wokuthengisa oqinileyo.
Yintoni iSales Territory Planning? Kutheni Uyifuna Enye?
Isicwangciso sommandla wentengiso sibhekisa ekwahluleni imarike ngokwejografi okanye icandelo labathengi kunye nokwabela abasebenzi bokuthengisa kwindawo nganye. Inceda imibutho ilawule izibonelelo zabo zokuthengisa ngokufanelekileyo, ichonge amathuba anokubakho, kwaye yabele abathengisi abafanelekileyo. Isicwangciso sommandla wokuthengisa owenziwe kakuhle siqinisekisa ukuba abameli bokuthengisa banokugxila kwiindawo zabo ezinikezelweyo, ukwakha ubudlelwane obuqinileyo babathengi, kwaye bafezekise ngokufanelekileyo iinjongo zokuthengisa.
Isicwangciso sommandla wokuthengisa siyimfuneko ngenxa yezizathu ezininzi. Okokuqala, ivumela imibutho ukuba yandise ukugutyungelwa kweentengiso ngokwabela abameli kwimimandla ethile ngokusekwe kwizinto ezinje ngejografi, ukuxinana kwabathengi, kunye namandla okuthengisa. Oku kuqinisekisa ukuba bonke abathengi bafumana ingqwalasela eyaneleyo kwaye kunciphisa umngcipheko wokuphindaphinda imizamo okanye ukungawahoyi amathuba anokubakho.
Ukongeza, isicwangciso sommandla wokuthengisa silungiselela ukwabiwa kwezibonelelo. Ngokuyichaza ngokucacileyo imimandla, imibutho inokwaba izixhobo ezifana nexesha, uhlahlo lwabiwo-mali, kunye nabasebenzi ngokufanelekileyo.
Ulwakha njani iSicwangciso seNdawo yokuthengisa eRobust?
Ukwakha isicwangciso sendawo yokuthengisa eyomeleleyo kufuna uqwalaselo ngononophelo lwemiba eyahlukeneyo kunye nendlela yobuchule. Nanga amanyathelo ama-6 ayimfuneko ukwenza isicwangciso esisebenzayo sommandla wokuthengisa:
- Qwalasela izinto ezahlukeneyo zokuchaza iMarike yakho: Hlalutya imarike yakho kwaye uchonge izinto eziphambili ezichaphazela ukucwangciswa kwendawo yakho. Ezi zinto zinokubandakanya indawo yejografi, amanani abantu abathengi, ubungakanani bemarike, ukhuphiswano, kunye neendlela zeshishini. Ngokuqonda ezi zinto, unokuchaza imida yakho yemarike kwaye umisele inani kunye nobukhulu bemimandla efunekayo.
- Hlalutya uMgangatho weAkhawunti: Vavanya umgangatho weeakhawunti zabathengi ngaphakathi kwendawo nganye enokubakho. Qwalasela izinto ezifana nokubanakho ingeniso, ukunyaniseka kwabathengi, ukukhula okunokwenzeka, kunye nokubaluleka kobuchule. Olu hlalutyo luya kukunceda uchonge ii-akhawunti zexabiso eliphezulu kwaye unike abameli bakho abaphezulu bentengiso ngokufanelekileyo.
- Vavanya uMgangatho woMmandla: Vavanya umtsalane namandla ommandla ngamnye. Izinto ekufuneka ziqwalaselwe zinokubandakanya ubungakanani bemarike, izinga lokukhula, ukugxila kwishishini, kunye nokhuphiswano lomhlaba. Olu vavanyo luya kukunceda ukuba unikezele ngezibonelelo ngokufanelekileyo ngakumbi, ugxininise kwimimandla enesakhono sokukhula okuphezulu.
- Seta iithagethi zokuKhula: Ukuseka iithagethi zokuthengisa ezinokwenyani zommandla ngamnye ngokusekelwe kwisakhono semarike, idatha yembali, kunye neenjongo zombutho. Qinisekisa ukuba usukelo lucelomngeni kodwa luyafezekiswa, ukhuthaza iqela lakho lokuthengisa ukuba lizame impumelelo.
- Phuhlisa iQhinga: Yila isicwangciso sobuchule sommandla ngamnye, uchaza iinjongo ezithile, imisebenzi ephambili, kunye nobuchule bokuthengisa. Esi sicwangciso kufuneka sihambelane nentengiso yakho iyonke kunye neenjongo zoshishino ngelixa uqwalasela iimpawu ezizodwa kunye neemfuno zommandla ngamnye.
- Umkhondo kunye noPhononongo lweziphumo: Landela umkhondo rhoqo kwaye uphonononge ukusebenza kwemimandla yakho yokuthengisa. Olu hlalutyo luya kukunceda uchonge iindawo zokuphucula, usulungekise izicwangciso zakho zokuthengisa, kwaye wenze uhlengahlengiso oluyimfuneko ukuze ukwandise ukusebenza kakuhle kwentengiso.
Funda ngokugqithisileyo: I-Warehouse Slotting: Phucula ukusebenza kakuhle kwaye ugcine imali.
Ukubaluleka koLawulo lweNdawo yokuthengisa
Ulawulo olusebenzayo lwendawo yokuthengisa lubonelela ngeenzuzo ezininzi kwimibutho:
- UBonelelo oluphuculweyo loMthengi: Ngokwabela abameli bokuthengisa abazinikeleyo kwimimandla ethile, imibutho inokubonelela ngengqwalasela yobuqu kubathengi.
- Ulwabiwo lweziBonelelo oluLungileyo: Isicwangciso sommandla wentengiso kukhulisa ulwabiwo lwezixhobo ezifana nexesha, uhlahlo lwabiwo-mali, kunye nabasebenzi. Iqinisekisa ukuba abameli bokuthengisa bagxininise kwimimandla yabo eyabelwe, ukunciphisa ixesha lokuhamba kunye nokuphucula ukusebenza kakuhle.
- Iinzame zentengiso ekuJoliswe kuzo: Ngemimandla echazwe kakuhle, abameli bokuthengisa banokuphuhlisa ulwazi olunzulu lwemarike kwaye balungelelanise iinzame zabo zokuthengisa ukuhlangabezana neemfuno zabathengi kunye nezinto abazikhethayo ngaphakathi kwemimandla yabo.
- Ulawulo lokuSebenza olusebenzayo: Ukucwangciswa kwendawo yokuthengisa kunceda imibutho ukuba ibeke iithagethi ezicacileyo zokusebenza kwintsimi nganye. Oku kuvumela ukulandelela ukusebenza kakuhle, ukuphendula, kunye nolawulo lwenkuthazo.
- Ukuchongwa kweThuba: Isicwangciso esibanzi sommandla wokuthengisa sinceda ekuchongeni amathuba emarike angasetyenziswanga, iindawo ezinokuthi zibe nokwandiswa, kunye neendawo ezinokukhula okuphezulu. Ngokuqonda iimpawu ezizodwa zommandla ngamnye, imibutho inokuxhamla kula mathuba kwaye iqhube ukukhula kwengeniso.
Funda ngokugqithisileyo: ULungiselelo lokubuyisela umva: Iintlobo, izigaba, iiNzuzo, iiNkampani eziPhezulu.
Ukomeleza uCwangciso olomeleleyo lokungqina uLwando olungagungqiyo
Isicwangciso sommandla wentengiso yinxalenye ebalulekileyo yesicwangciso esiyimpumelelo sokuthengisa. Ivumela imibutho ukuba yandise ukugubungela intengiso, yabe izixhobo ngokufanelekileyo, kwaye yandise amandla okuthengisa.
Ulawulo olululo lwendawo yokuthengisa lukhokelela ekuphuculweni kokufumaneka kwabathengi, ulwabiwo olusebenzayo lwezixhobo, iinzame zokuthengisa ekujoliswe kuzo, ulawulo lwentsebenzo olusebenzayo, kunye nokuchongwa kwamathuba angcono.
Ukutshala ixesha kunye nomgudu kwisicwangciso sendawo yokuthengisa linyathelo elicwangcisiweyo elinokuthi livelise iziphumo ezibalulekileyo kwaye libe negalelo kwimpumelelo yonke yentlangano yakho yokuthengisa.
Okokugqibela, indima yokuphucula iindlela kunye nolawulo lwezithuthi zibalulekile kulo lonke ishishini namhlanje. Ukuba ukhangela izixhobo eziphambili zokunyamekela ukuhanjiswa kweemayile zokugqibela, ubonelele ngosetyenziso olululo lwendlela, kunye noncedo kulawulo lwezithuthi kunye nomqhubi - qwalasela ukujonga iminikelo yethu, Zeo Isicwangcisi seNdlela eSelula & Zeo Umcwangcisi weNdlela yeeFlethi.
Ukuze ufunde kabanzi, bhukisha idemo yasimahla namhlanje!
