Eminyakeni yamuva nje, ukukhuphuka kwe-e-commerce kanye nesidingo sezinketho zokulethwa okusheshayo nezilula kakhulu kuholele ekuveleni kwezinsizakalo zokulethwa kwe-hyperlocal.
Imali engenayo yezinhlelo zokusebenza zokulethwa kwe-hyperlocal yayingu-$ 952.7 wezigidi ngo-2021 futhi kulindeleke ukuthi ifinyelele. I-US $ 8856.6 million.
Njengoba ukulethwa kwe-hyperlocal kuzuza ukuthambekela okwengeziwe futhi abathengi bejwayela ukuthola ukulethwa kwabo cishe ngokushesha, ngeke kube nokubuyela emuva!
Masiqonde ukuthi yini ukulethwa kwe-hyperlocal, kuhluke kanjani ekulethweni kwemayela lokugcina, izinselele ezibandakanyayo, nokuthi ukulungiselelwa komzila kungasiza kanjani ukunqoba izinselele.
Kuyini ukulethwa kwe-hyperlocal?
I-Hyperlocal isho indawo encane yendawo. Ukulethwa kwe-Hyperlocal kubhekisela ku- ukulethwa kwezimpahla kanye nezinkonzo ezivela izitolo zendawo noma amabhizinisi ngokuqondile kumakhasimende endaweni elinganiselwe noma iphinikhodi. Ngokuvamile kuhilela ukusetshenziswa kobuchwepheshe njengezinhlelo zokusebenza zeselula, amawebhusayithi, nezinkundla zezokuthutha ukuze kube lula uku-oda, ukukhokha, kanye nenqubo yokulethwa.
Ukulethwa kwe-Hyperlocal kunika amandla ukugcwaliseka okusheshayo kwama-oda ekhasimende kungakapheli imizuzu eyi-15 kuya emahoreni ambalwa. Ifaneleka kahle ukulethwa kwezinto ezidingekayo ngesikhathi esifushane njenge igilosa, imithi, nokudla kwezindawo zokudlela. Izinsizakalo zasekhaya ezifana nokulungisa, isevisi yesalon, ukuhlanza, ukulawula izinambuzane, njll. nazo zingaphansi kokulethwa kwe-hyperlocal.
Ake sibheke isibonelo – Ikhasimende alizizwa kahle futhi lifuna ukuthi umuthi othile ulethwe emnyango walo. Angaya endaweni yesikhulumi sokulethwa kwe-hyperlocal ehlinzeka ngokulethwa kwemithi futhi afake i-oda. Inkundla yokulethwa izovikela umuthi esitolo sendawo futhi iwuhambise kukhasimende ngaphakathi kwe-ETA ethenjisiwe.
Ukulethwa kweHyperlocal kuzuzisa amakhasimende ngokuya ngokunethezeka futhi kuzuzisa izitolo zasendaweni ngokuya ngokufinyelela kwamakhasimende okubanzi.
Umehluko phakathi kokulethwa kwe-hyperlocal kanye nokulethwa kwemayela lokugcina
Kokubili ukulethwa kwe-hyperlocal kanye nokulethwa kwemayela lokugcina kuhilela ukulethwa kwezimpahla zisuka esitolo/inqolobane ziye emnyango wekhasimende. Kodwa kukhona umehluko oyisisekelo phakathi kwalokhu okubili:
- Ukulethwa kwemayela lokugcina kungabhekana nendawo enkulu kakhulu kanti ukulethwa kwe-hyperlocal kusiza izindawo ezinomkhawulo.
- Ukulethwa kwemayela lokugcina kuthatha isikhathi eside ukuze ukulethwa kuqedwe. Ukulethwa kwe-Hyperlocal kwenziwa phakathi namahora ambalwa.
- Ukulethwa kwe-Hyperlocal kuvame ukwenzelwa izinto ezincane ezinesisindo esincane nevolumu. Ukulethwa kwemayela lokugcina kungenziwa kunoma yimuphi umkhiqizo kungakhathaliseki isisindo sawo kanye nevolumu.
- Ukulethwa kwe-hyperlocal kulungele izinhlobo ezilinganiselwe zemikhiqizo efana negrosa, imithi, njll. kodwa ukulethwa kwemayela lokugcina kungenziwa kunoma yini kusukela kogesi kuya kwezingubo.
Yiziphi izinselelo zokulethwa kwe-hyperlocal?
- Ukwandisa okulindelwe ngamakhasimende
Okulindelwe ngamakhasimende ngokuya ngesivinini sokulethwa kuyanda. Bafuna izinto zilethwe ngokushesha. Kuyinselele ukufeza okulindelekile kuyilapho uqinisekisa ukuphepha kwabashayeli bokuthutha.
- Imizila engasebenzi kahle
Uma abashayeli bokuthutha bengalandeli umzila olungiselelwe ngokuvamile kuholela ekuletheni sekwephuzile futhi kwenezela ezindlekweni.
- Ihambisana ne-ETA
Ukuxhumana ne-ETA enembile kukhasimende nokunamathela kuyo kuyinselele. Amakhasimende afuna ukubonakala ekuhambeni kwama-oda awo. Ukuqinisekisa ukuthi i-oda lifika ngesikhathi kungeza ingcindezi lapho i-oda selivele linewindi eliqinile lokulethwa.
- Ubuchwepheshe obudala nesofthiwe
Ukusebenzisa isofthiwe yendabuko kuyakubambezela uma udinga ukusebenza kahle kwebhizinisi. Ukuthembela kubuchwepheshe obuphelelwe yisikhathi kungase kuholele ekuhleleni umzila nokusetshenziswa kwamandla. Futhi ayinikezi ngamakhono okulandelela ngesikhathi sangempela.
- Amaphutha ekuletheni
Uma umthamo wama-oda uphezulu, kungaholela ekutheni kulethwe ekhelini elingelona. Ukwenza uhambo oluningi oluya ekhelini elifanayo kunyusa izindleko zokulethwa futhi kuba nomthelela omubi ekugcineni.
- Ukuphatha abasebenzi bokulethwa
Kuba inselele ukuphatha abasebenzi bokulethwa lapho inani lama-oda likhuphuka ngokuzumayo. Nakuba kungase kulindelwe emikhosini nezinsuku ezikhethekile, ukwanda kwama-oda phakathi nosuku kunzima ukuphatha ngenani elinqunyiwe labashayeli bokulethwa.
Ukulungiswa komzila kusiza kanjani ukulethwa kwe-hyperlocal?
Ukuthuthukisa umzila kudlala indima ebalulekile ekuqinisekiseni ukusebenza kahle kokulethwa kwe-hyperlocal.
- Ukulethwa okusheshayo
Abashayeli bokuthutha bayakwazi ukuletha ngokushesha uma benomzila olungiselelwe onawo. Isofthiwe yokuthuthukisa umzila ayinikezi nje kuphela umzila omfushane ngokwebanga kodwa futhi umzila osebenza kahle kakhulu ngokwesikhathi nezindleko.
Funda kabanzi: Izindlela Ezi-5 Zokuthuthukisa Imizila Yokudiliva Ukuze Isebenze Kangcono - Ukulandelela ukubonakala
Umphathi wokulethwa uthola ukubonakala ekuqhubekeleni phambili kokulethwa ngosizo lomhleli womzila. Ibavumela ukuthi bathathe isinyathelo esisheshayo Esimeni sokubambezeleka okungalindelekile.
- Ama-ETA anembile
Isofthiwe yokwenza umzila ikunikeza ama-ETA anembile futhi okufanayo kungadluliselwa kukhasimende.
- Ukusetshenziswa kahle kwabasebenzi
Ngenkathi kuhlelwa futhi kwabiwa umzila kubheka ukutholakala kwabashayeli kanye namandla ezimoto ukuze kuqinisekiswe ukusetshenziswa okuphezulu.
- Ukuxhumana kwamakhasimende
Abashayeli bokudiliva bangakwazi ukuxhumana ngqo nekhasimende ngohlelo lokusebenza lomhleli womzila. Bangathumela umlayezo owenziwe ngokwezifiso kanye nesixhumanisi sokulandelela ukuze bahlale benolwazi mayelana nokuqhubeka kwe-oda labo. Lokhu kuthuthukisa ukwaneliseka kwamakhasimende.
Gxumela ku-a Ikholi yedemo yemizuzu engama-30 ukuze uqonde ukuthi i-Zeo Route Planner ingakwazi kanjani ukudiliva kwakho!
Isiphetho
Ukwakha ibhizinisi eliphumelelayo lokulethwa kwe-hyperlocal kuyinselele enkulu. Kodwa uma kubhekwa izimfuno ezikhulayo zamakhasimende, kuyindlela yokuya phambili. Kudinga umzamo omkhulu ekuphatheni ukudiliva. Isoftware esetshenziswayo efana nokwenza kahle komzila inikeza ukwesekwa okuqinile futhi yenza impilo yezishayeli zakho zokulethwa kube lula!
