Kwiminyaka yakutshanje, ukunyuka kwe-e-commerce kunye nemfuno yokhetho olukhawulezayo nolulula ngakumbi lonikezelo lukhokelele ekuveleni kweenkonzo zokuhanjiswa kwe-hyperlocal.
Ingeniso ye-hyperlocal yokuhanjiswa kwe-apps yayizizigidi ezingama-952.7 zeedola zaseMelika ngo-2021 kwaye kulindeleke ukuba ifikelele. US $ 8856.6 yezigidi.
Njengoko ukuhanjiswa kwe-hyperlocal kuzuza ukutsaleka ngakumbi kwaye abathengi baziqhelanisa nokuhanjiswa kwabo ngokukhawuleza, akusayi kubuya umva!
Masiqonde ukuba yintoni unikezelo lwe-hyperlocal, yahluke njani kunikezelo lwemayile yokugqibela, imiceli mngeni ebandakanyekayo, kunye nokuba ulungiselelo lwendlela lunganceda njani ukoyisa imingeni.
Yintoni ukuhanjiswa kwe-hyperlocal?
I-Hyperlocal ithetha indawo encinci yejografi. Ukuhanjiswa kweHyperlocal kubhekisa kwi ukuhanjiswa kwempahla kunye neenkonzo ezivela iivenkile zalapha okanye amashishini ngokuthe ngqo kubathengi kwindawo elinganiselweyo okanye ikhowudi yephini. Ibandakanya ukusetyenziswa kwetekhnoloji enje ngee-apps eziphathwayo, iiwebhusayithi, kunye namaqonga othutho ukuququzelela uku-odola, intlawulo, kunye nenkqubo yokuhanjiswa.
Ukuhanjiswa kweHyperlocal kwenza ukuzaliseka ngokukhawuleza kweeodolo zabathengi ngaphakathi kwemizuzu eyi-15 ukuya kwiiyure ezimbalwa. Ifaneleka kakuhle ukuhanjiswa kwezinto ezifunekayo kwisaziso esifutshane njenge igrosari, amayeza, kunye nokutya kwindawo yokutyela. Iinkonzo zasekhaya ezifana nokulungiswa, inkonzo yesaluni, ukucoca, ukulawula izinambuzane, njl.
Makhe sijonge umzekelo – Umthengi akaziva mnandi kwaye ufuna ukuba iyeza elithile liziswe emnyango wakhe. Unokuya kwi-platform yokuhanjiswa kwe-hyperlocal enikezela ukuhanjiswa kwamayeza kunye nokubeka umyalelo. Iqonga lokuhambisa liya kukhusela iyeza kwivenkile yendawo kwaye lihambise kumthengi ngaphakathi kwe-ETA ethenjisiweyo.
Ukuhanjiswa kwe-Hyperlocal kuxhamlisa abathengi ngokumalunga nokulula kwaye kuxhamle iivenkile zasekhaya ngokufikelela kubathengi ngokubanzi.
Umahluko phakathi konikezelo lwe-hyperlocal kunye nokuhanjiswa kwemayile yokugqibela
Zombini ukuhanjiswa kwe-hyperlocal kunye nokuhanjiswa kwemayile yokugqibela kubandakanya ukuhanjiswa kwempahla ukusuka kwivenkile / kwindawo yokugcina iimpahla ukuya emnyango womthengi. Kodwa kukho umahluko osisiseko phakathi kwezi zimbini:
- Unikezelo lwemayile yokugqibela lunokubonelela indawo enkulu ngakumbi yejografi ngelixa unikezelo lwe-hyperlocal lunceda iindawo ezinyiniweyo.
- Ukuhanjiswa kweemayile zokugqibela kuthatha ixesha elide ukuze ukuhanjiswa kugqitywe. Ukuhanjiswa kweHyperlocal kwenziwa kwiiyure ezimbalwa.
- Ukuhanjiswa kwe-hyperlocal ngokuqhelekileyo kwenziwa kwizinto ezincinci ezinobunzima obuncinci kunye nomthamo. Ukuhanjiswa kweemayile zokugqibela kunokwenziwa kuyo nayiphi na imveliso kungakhathaliseki ubunzima bayo kunye nomthamo.
- Ukuhanjiswa kwe-Hyperlocal kufanelekile kwiindidi ezilinganiselweyo zeemveliso ezifana negrosari, amayeza, njl. kodwa ukuhanjiswa kweemayile zokugqibela kunokwenziwa kuyo nantoni na ukusuka kwi-electronics ukuya kwimpahla.
Yeyiphi imingeni yonikezelo lwe-hyperlocal?
- Ukwandisa ukulindela kwabathengi
Ulindelo lwabathengi ngokwesantya sonikezelo luyanda. Bafuna ukuba izinto zihanjiswe ngokukhawuleza. Kungumceli mngeni ukuhlangabezana nokulindelweyo ngelixa uqinisekisa ukhuseleko lwabaqhubi bonikezelo.
- Iindlela ezingasebenzi kakuhle
Xa abaqhubi bothutho bengayilandeli indlela eyandisiweyo ikholisa ukukhokelela ekuhanjisweni kade kwaye yongeza kwiindleko.
- Ukubambelela kwi-ETA
Ukunxibelelana ne-ETA echanekileyo kumthengi kunye nokubambelela kuyo ngumngeni. Abathengi bafuna ukubonakala ekuhambeni kweeodolo zabo. Ukuqinisekisa ukuba umyalelo ufikelela ngexesha longeza uxinzelelo xa umyalelo sele unefestile yokuhambisa eqinile.
- Ubuchwephesha obudala kunye nesoftware
Ukusebenzisa isoftwe yemveli kuyacothisa xa ufuna ukuba nemisebenzi esebenzayo yeshishini. Ukuxhomekeka kubuchwephesha obuphelelwe lixesha kunokukhokelela kucwangciso olulambathayo lwendlela kunye nokusetyenziswa komthamo. Kananjalo ayiboneleli ngezakhono zokulandelela ixesha lokwenyani.
- Iimpazamo ekuhanjisweni
Xa umthamo wee-odolo uphezulu, kunokukhokelela ekuhanjisweni kwidilesi engafanelekanga. Ukwenza iihambo ezininzi kwidilesi enye kwandisa iindleko zokuhanjiswa kwaye kube nefuthe elibi kumgca osezantsi.
- Ukulawula abasebenzi bonikezelo
Kuba ngumngeni ukulawula abasebenzi bonikezelo xa inani lee-odolo linyuka ngokukhawuleza. Nangona kunokulindelwa kwimithendeleko kunye neentsuku ezikhethekileyo, ukunyuka kwee-odolo phakathi kosuku kunzima ukulawula kunye nenani elimiselweyo labaqhubi bokuhambisa.
Ukulungiswa kwendlela kunceda njani ukuhanjiswa kwehyperlocal?
Ukulungiswa kwendlela kudlala indima ephambili ekuqinisekiseni ukuhanjiswa kwe-hyperlocal egudileyo.
- Ukuhanjiswa ngokukhawuleza
Abaqhubi bokuhanjiswa bayakwazi ukuhambisa ngokukhawuleza xa benendlela ephuculweyo abanayo. Isoftware yokuphucula iindlela ayiboneleli kuphela eyona ndlela imfutshane ngokwemiqathango yomgama kodwa neyona ndlela isebenzayo ngokwexesha neendleko.
Funda ngokugqithisileyo: Iindlela ezi-5 zokuSebenzisa iindlela zokuHanjiswa ukuze uSebenzise ngcono - Ukulandelela ukubonakala
Umphathi wokuhanjiswa ufumana ukubonakala kwinkqubela phambili yokuhanjiswa ngoncedo lomcwangcisi wendlela. Ibavumela ukuba bathathe amanyathelo akhawulezileyo Kwimeko yolibaziseko olungalindelekanga.
- Ii-ETA ezichanekileyo
Isoftware yokuphucula indlela ibonelela ngee-ETA ezichanekileyo kwaye okufanayo kunokunxibelelana nomthengi.
- Ukusetyenziswa ngokukuko kwabasebenzi
Ngelixa ucwangciso kunye nokwabiwa kwendlela kuthathela ingqalelo ubukho babaqhubi kunye nomthamo wezithuthi ukuqinisekisa ukusetyenziswa okuphezulu.
- Unxibelelwano lwabathengi
Abaqhubi bokuhambisa banokunxibelelana ngokuthe ngqo nomthengi nge-app yesicwangcisi sendlela. Bangathumela umyalezo owenziwe ngokwezifiso kunye nekhonkco lokulandela umkhondo ukuze bahlale behlaziywa malunga nenkqubela phambili yomyalelo wabo. Oku kwandisa ukwaneliseka kwabathengi.
Hop kwi Umnxeba wedemo yemizuzu engama-30 ukuqonda ukuba iZeo Route Planner inokuhambisa njani ukuhanjiswa kwakho!
isiphelo
Ukwakha ishishini lonikezelo lwe-hyperlocal oluyimpumelelo kulucelomngeni kakhulu. Kodwa ngenxa yokunyuka kweemfuno zabathengi, yindlela yokuya phambili. Ifuna inzame enkulu ekulawuleni ukuhanjiswa. Ukusetyenziswa kwesoftware efana nokwenza ngcono indlela ibonelela ngenkxaso eyomeleleyo kwaye yenza ubomi babaqhubi bakho bokuhambisa bube lula!
